Implementing SBCC Campaigns: A Step-by-Step Guide to Enhancing FSM Service Delivery

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Language: English

Publication Year: 2025

Document Type: pdf

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A step-by-step framework for designing and implementing Social and Behavior Change Communication (SBCC) campaigns. It highlights formative research, stakeholder engagement, strategic communication design, and monitoring to promote sustainable sanitation behaviors and improve public health outcomes.

Topic

Behavior Change

Focus Area

CWIS, FSM, Sanitation

Keywords

Social and Behavior Change Communication (SBCC), Faecal Sludge Management (FSM), Formative Research, Stakeholder Engagement, Communication Strategy, KAP Survey, Behavior Change, Public Health, Campaign Design, Monitoring & Evaluation

Copyright

This is an open access work distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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